Aqualogia is the leader in ecological dry-cleaning in France, with more than 120 stores open in France and in Europe since their creation in 2007. Because of its constant innovation, Aqualogia has become today the leader in ecological dry cleaning.
Always seeking for innovation, Aqualogia was looking for a creative partner to improve its digital strategy and its web-marketing strategy.
From the partial overhaul of Aqualogia website to the client’s SEO and SEA management, it was with pleasure that we were able to support this client for their digital success.
We first looked at the institutional website and gave a little refresh, mainly the landing pages in order to opt for a better structure and to be more consistent with the message the client wanted to deliver to its visitors.
CONVERSION RATE OPTIMISATION
In order to optimize the conversion rate of Aqualogia landing pages, we improved them for faster loading on mobile and a better user experience. At the same time, we also created the landing pages in other languages in order to attract potential investors from abroad.
In order to increase the local exposure of each Aqualogia franchisee, we have designed several and simple “mini-websites” for all Aqualogia franchisees. As a result, each franchisee is now able to directly receive customer enquiries, but also to advertise their own locations on Google Maps, Google Search & other networks in order to increase traffic to their physical stores:
Part of the collaboration included managing the client’s Online Advertising Strategy. Our SEA team focused on different targeting in order to bring the right franchise leads to the Aqualogia. As a result, we were able to generate more conversions, but above all, more qualified candidates, who were a better match for the Aqualogia concept.
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