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Coastal Offroad logo

Coastal Offroad

MAIN ACHIEVEMENT

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Online Sales

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Traffic Increase

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New Subscribers

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Conversion rate increase

Website

Areas Covered

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PROJECT DESCRIPTION

Founded in 2017, coastaloffroad.com is an online store which quickly became a leading marketplace to buy custom offroad bumpers in the US & Canada. 

Keen to quickly improve their online sales, coastaloffroad.com approached us for our “hands-on” approach but also for the first significant results provided after the 3 months of our collaboration.

From Web Design, Emailing Strategy, Online advertising to SEO and Conversion Rate Optimization, EverFruit is now taking care of the entire digital strategy of this fast growing online store. As a result, we have been able to help boost the sales to +498% every month and reinforced our collaboration with the amazing Coastal Offroad team.

USER EXPERIENCE

WEB DESIGN

As soon as we jumped on this project, we took care right away of making sure the visitors gets the best customer experience. Our priority was to improve the mobile experience and allow a faster checkout experience.

SUCCESS STARTS WITH STRATEGY

E-COMMERCE STRATEGY

When Coastal Offroad came to us, they were just at the start of their online business and needed help to define and implement a strong strategy. We partnered with their  Marketing Team and together design a winning e-commerce strategy, adapted to their market, products and target audience.

NURTURE CUSTOMERS

EMAILING STRATEGY

From transactional emails to abandoned carts and promotional emails, we designed a simple but powerful emailing strategy allowing Coastal Offroad to engage with new customer, nurture and convert them into more sales.

Coastal Offroad October 2020 emailing
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Global ranking increase

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New customers

GLOBAL RANKING

SEARCH ENGINE OPTIMISATION

SEO is one of the core pillars of a successful e-commerce strategy. As part of our collaboration with coastaloffroad.com, we are taking care of the entire SEO strategy of this important online store. As a result, we have been able to lay out a strong plan for 2020 and increase their global rankings by +13.2% since we started.

ATTRACT MORE CUSTOMERS

ONLINE ADVERTISING

From Shopping Ads to Facebook & Instagram Ads, it was essential to implement an online advertising strategy which is now one of the core pillars of the success of this online store.

Coastal Offroad IG account
Coastal Offroad Hubspot

BETTER CUSTOMER EXPERIENCE

HELPDESK SERVICE

We designed and implemented a customer service helpdesk in order to assist customers when they needed. Coastal Offroad is now able to reply to customers right when they need help and advise them on their purchase.

As a bonus, we have also implemented a chat popping up on the checkout and cart page, with a customer service agent answering live to customers enquiries.

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