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Medial Dietetique logo

MeDIAL

MAIN ACHIEVEMENT

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Franchise leads increase

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Leads conversion

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Organic traffic increase

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New franchisees opened

Website

Areas Covered

Technology Used

PROJECT DESCRIPTION

Founded in 1994, Médial is a pioneering network of nutrition and dietetic centers in France. Since 2019, Everfruit Digital has been working in close collaboration with this brand on the digital strategy of the Medial network in order to help increase its franchise openings but also, bring more end customers to the network’s points of sale.

Since the start of our collaboration, Médial has now benefited from a better aligned and more efficient digital strategy, resulting in more franchise applications, better candidates in their pipeline but also more customers going to their stores.

INSTITUTIONAL WEBSITE

WEB DESIGN

One priority in order to realign the digital strategy of Medial was to split their e-commerce website from their institutional website. Our team of web designers has worked hard and built a new brand design and institutional website which became a core pillar of the franchise development strategy for this pioneer franchise network.

Medial website mockup
Medial mini website

Creation of the

Franchisees websites

Mini websites for the entire Aqualogia franchise network. Mehdi to write a little paragraph about these mini-websites please.

Graphics Design for

Promotional Items

Medial Trifold Brochure

Design & Print of a brochure presenting the Médial concept to end-customers.

We crafted a simple and carefully designed e-brochure introducing the Médial concept to prospective franchisees.

Development of international

LANDING PAGES

“A simple, mobile friendly and fast performing landing page that loads fast and ranks very well on Google Search”.

Medial Diététique landing page

Publicité digitale

Gestion Google Ads

Une partie de la collaboration comprenait la restructuration complète et la gestion du compte Google Ads de Médial. Notre équipe SEA s’est concentrée sur un ciblage précis en terme d’audience afin d’apporter les bonnes candidatures au franchiseur. En conséquence, nous avons pu générer des candidatures plus qualifiés, qui correspondaient mieux au concept Médial.

Medial Diététique October emailing

Une approche différente

Stratégie Inbound Marketing

Afin d’offrir une approche différente auprès des futurs candidats du réseau, nous avons implémenté une stratégie d’Inbound Marketing permettant de maximiser les conversions grâce à une séquence d’emailing informationnel envoyé aux candidats.

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