MeDIAL

MAIN ACHIEVEMENT

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Franchise leads increase

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Leads conversion

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Organic traffic increase

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New franchisees opened

Website

medial.fr

Areas Covered

Technology Used

PROJECT DESCRIPTION

Founded in 1994, Médial is a pioneering network of nutrition and dietetic centers in France. Since 2019, Everfruit Digital has been working in close collaboration with this brand on the digital strategy of the Medial network in order to help increase its franchise openings but also, bring more end customers to the network’s points of sale.

Since the start of our collaboration, Médial has now benefited from a better aligned and more efficient digital strategy, resulting in more franchise applications, better candidates in their pipeline but also more customers going to their stores.

INSTITUTIONAL WEBSITE

WEB DESIGN

One priority in order to realign the digital strategy of Medial was to split their e-commerce website from their institutional website. Our team of web designers has worked hard and built a new brand design and institutional website which became a core pillar of the franchise development strategy for this pioneer franchise network.

Creation of the

Franchisees websites

Mini websites for the entire Aqualogia franchise network. Mehdi to write a little paragraph about these mini-websites please.

Graphic Designs for

Promotional Items

Design & Print of a brochure presenting the Médial concept to end-customers.

We crafted a simple and carefully designed e-brochure introducing the Médial concept to prospective franchisees.

Improving conversion rate

LANDING PAGES

“A simple, mobile friendly and fast performing landing page that loads fast and converts well with all the best practices”.

Online advertising

Google ADS Strategy

Part of the collaboration included the global management of Médial’s Google Ads account. Our SEA team focused on better audience targeting, in order to target the right personaes. As a result, we were able to generate more qualified applicants, which were matching better with Médial’s concept.

A different approach

Inbound Marketing Strategy

In order to offer a different approach to future candidates in the network, we have implemented an Inbound Marketing strategy to maximize conversions thanks to multiple sequences of informational emails sent to candidates.